Advancement

Data matched to donors and alumni to support prospecting and engagement research.

Data Steward(s): Chief Operating Officer, Division of University Advancement

Main Source System(s): Third-party data providers for Business Intelligence Research (Manifold, Environics Analytics)

Donor data includes name, contact, gift history, and any other information pertaining to individuals or organizations that have donated or have been identified as a prospective donor.

Data Steward(s): Chief Operating Officer, Division of University Advancement

Main Source System(s): ARBOR records and repository; Power BI Reporting Server; Third-party applications (Almabase)

Contact and biographic information, education, and alumni membership.

Data Steward(s): Chief Operating Officer, Division of University Advancement

Main Source System(s): ARBOR

Data related to Global Office & Regional Engagement, reunion event data, Alumni Association Governance, volunteer & committee participation, and market research & insights.

Data Steward(s): Assistant Vice-President, Alumni Relations

Main Source System(s): Event management platforms (Pheedloop, Certain); Survey engagement (Alchemer)

Data that pertains to the marketing and communication performance on DUA-managed digital channels, including websites, social media properties (including the institutional LinkedIn account), and email communication. This includes non-personally identifiable metrics such as pageviews, time on page, impressions, views, social content engagements, and email open and click-through rates.

Data Steward(s): Assistant Vice-President, Brand Strategy and Chief Marketing Officer; Executive Director, Digital Marketing and Communications

Main Source System(s): Sprout Social; Google Analytics; Luminate Online; Certain

Data related to principal gifts; corporate and foundation relations; annual and leadership giving; international development, stewardship, and campaign planning. Data includes revenue and fund designations, gift records, and pledge details. Records include donors and stewardship and annual solicitation segments.

Data Steward(s): Assistant Vice-President, University Development

Main Source System(s): ARBOR; Various third-party vendors, including VanillaSoft Engagement and Luminate Online

Research related to prospects and major gifts; volunteer partnerships.

Data Steward(s): Assistant Vice-President, Divisional Relations

Main Source System(s): ARBOR; Various third-party vendor data or software used for prospect research/identification

Data pertaining to the university’s rankings, reputation, and worldwide impact, sourced from worldwide reputational rankings and internal reputational findings.

Data Steward(s): Assistant Vice-President, Brand Strategy and Chief Marketing Officer; Director, Strategic Writing

Main Source System(s): Frontify